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PRODUCTION DIRECTOR

Turn Ambition into Action

dan@danhowson.com

Elevate Podcast

LinkedIn

 

ABOUT ME

I make it happen. IIE makes it an experience. INSIDE makes it a story.

Hi, I'm Dan, I’m a Production Director, connecting creativity, commercial thinking, people and production to build capability, unlock opportunities and turn ambition into action.

Immersive Industry Experiences (IIE) brings the power of iconic lifestyle brands to growing and emerging sectors, transforming complex business challenges into impactful experiences, campaigns and programmes that engage audiences and drive results.

INSIDE is the industry storytelling platform revealing the people, businesses and careers shaping our world.

EXPERIENCE

For 30 years, I have combined creative vision, commercial credibility, trusted networks and proven production expertise to make ambitious projects happen, helping organisations turn ambition into action, create meaningful experiences and tell stories that matter.

ENGAGEMENT

I have built a portfolio featuring globally recognised events, brands and UHNW clients including, Glastonbury Festival, NME Awards, the International Venice Film Festival, Guinness, Budweiser and MTV. This work has featured icons like Paul McCartney, Robbie Williams, and Manchester United, reaching millions worldwide.

I am proficient in leading the end-to-end creative, financial, and operational delivery of brand and lifestyle experiences, multi-sensory productions, and large-scale temporary infrastructure projects across the UK and overseas.

IMPACT

I have a proven track record of generating £10M+ in company revenues, managing £2M budgets, and partnering with tier-one organisations like Kier Group, Taylor Wimpey, Ministry of Defence (MOD) and the Ministry of Justice (MOJ).

Beyond public engagement I am a recognised pioneer in ‘Social Impact’ Production, driving corporate responsibility and workforce development through award-winning initiatives:

  • Innovation of the Year (Event Production Awards): For Stepladder, a youth development initiative creating over 500 professional opportunities for emerging talent.

  • Best Student Experience (University of Plymouth’s Vice Chancellor’s Awards): For the IGNITE Festival of Creativity, a city-wide and online festival created to spark productivity and employment.

  • Ministry of Justice (MOJ) Award: Received for high-impact marketing and business engagement reducing reoffending.

WHY HIRE ME?

  • Leadership: Build capability, unlock opportunities and turn ambition into action.  

  • Strategy: Cultivate stakeholder loyalty by designing and executing engagement strategies and campaigns for customers, employees, and candidates alike.

  • Creative: Elevate brand identity with creative storytelling, employer branding, and social impact, driving corporate responsibility.

  • Production: Direct the integration of customer experiences, experiential design, film and immersive technology into projects.

  • Overlay: Oversee large-scale, complex, greenfield and venue based temporary infrastructure installations, set builds, and site facilities deployment.

  • Partnerships: Business development, strategic partnerships and initiatives.

  • Measurement: Tracking KPI’s to optimise future campaign performance.

  • Commercial: Own project budgeting and financial forecasting to drive revenue.

 
 
 
 
 

Let’s talk:

dan@danhowson.com